The challenge for research today is to find the truth in a way that participants are happy to contribute to. To help us deliver this to our clients we have our own manifesto which we live by.

The Digital Edge Manifesto.

1. We take advantage of new technologies to help forge new ways to research and understand consumers.
2. We challenge the existing research formulas and act as ‘gatherers of the truth’ for our clients.  
3. We understand that our participants are the heart of research - we need to look for new ways to engage with them and make their journey with us interesting.
4. We believe that participants not only respond to research but have the ability to shape it.
5. We believe that collaboration, co-creation and innovation lie at the heart of innovative market research.
6. We are passionate about people and view technology as an important enabler but not the solution.
7. We ensure that when consumers have conversations with us they are giving the truth and are truly representative of the marketplace.
8. As the world changes in the accelerating digital age, we see new opportunities for learning about people and their attitudes and consuming behaviour.
9. We will harness new technologies to help our clients get closer to their consumers.
10. We will constantly evolve our understanding of technology and people’s usage patterns to better seek our answers.