TheDigitalEdge

Client:
Kelloggs

Challenge:
Determine optimal pack size to launch new product innovations.

Solution:
Online survey containing supermarket-shelf mock-ups and choice design. Visuals easily incorporated and sophisticated algorithms built-in to choice tasks to maximise data yield per respondent.

Results:
Timely & accurate data leading to clear direction for pack size strategy. "This research enabled us to quickly and accurately decide on the pack size for our new product launch."

Client:
The Leading Edge/ major pharmaceutical company

Challenge:
Understand Australian usage & opinions of health & wellbeing products & services at a deeper level.

Solution:
Automated national online diary survey over a week recording consumption of food, drink, and health & wellbeing
products & services. Attitude & opinion components overlayed seamlessly.

Results:
High volume of complicated hierarchical data collected in real-time and reduced to meaningful & actionable information.

Client:
The Leading Edge

Challenge:
Longitudinal examination of consumer trends.

Solution:
Online omnibus survey of a representative sample of Australian adults belonging to our highly-profiled and rigorously-managed consumer panel.

Results:
Regular, consistent, and cost effective access to emerging directions in consumer behaviour. "The Digital Edge helps us to stay at the very leading edge of consumer insights base consultancy.” Karen Phillips, CEO, The Leading Edge"

Client: Mattel

Challenge:
Understanding of media impact on consumer sentiment – fast!

Solution:
Weekly online tracking survey measuring brand value through a combination of product usage & attitude, media consumption, and consumer behaviour.

Results:
Robust shopper insights on a regular basis providing clear direction on improving brand value in a challenging media environment. "Thanks to TDE we are able to consistently improve our marketing effectiveness through a better understanding of our consumer and their current media consumption."

Client:
The Leading Edge/Microsoft

Challenge:
Satisfaction and Loyalty Survey for Regional Operations Centre.

Solution:
100,000+ personalised emails sent to 14 countries inviting participation in online survey, in their native language or English. A unique password-embedded link ensured one completion per respondent.

Results:
10,000 10-minute surveys collected in a week.

Client:
Southcorp

Challenge:
Understand consumer attitudes in less than 48 hours.

Solution:
Personalised e-mail invitations to registered website visitors to participate in a short online survey, dynamically tailored to suit country of origin data held in database.

Results:
Cross-tabulations of survey data available within about 36 hours of invites launched, enabling a quick decision to be made, supported by respondent-level verbatim responses and comments.

Client:
The Leading Edge/ KingGee

Challenge:
Survey a small-incidence population with a dynamically-generated pricing questionnaire at low cost.

Solution:
Fully adaptive brand-price trade-off online survey of category buyers/decision makers. Several hundred highly-targeted surveys conducted over only a few days.

Results:
A normally cost-prohibitive exercise (if conducted offline) completed successfully and in a timely manner, enabling rapid access to complicated pricing data.

Client:
GSK Healthcare

Challenge:
Replace cost-prohibitive offline methodology with cost-effective online survey vehicle.

Solution:
A quantitative choice and brand-price trade-off survey, including text questions, response lists and visual prompts. Customised based on brand preference rankings, with pricing scenarios dynamically created as respondents progressed. Previously, only possible with face-to-face surveys.

Results:
600+ respondents at only 5% incidence of general population within days (instead of weeks). A fraction of offline costs, while maintaining high data integrity.

Client:
Bain & Co

Challenge:
Conduct a multi-category, multi-brand consumer benchmarking study in UK & US.

Solution:
Utilising partnerships with international consumer panel suppliers. Online survey with sophisticated screening & quota algorithms to minimise wastage and maximise response validity.

Results:
Over 11,000 responses collected in around one week. Rapid availability of data for immediate analysis & interpretation.

Client:
Wealth Insights

Challenge:
Recruit B2B sample for online survey.

Solution:
Automated web-based recruitment tool, allowing efficient phone recruitment of business sample. A personalised e-mail invitation to an online survey sent immediately upon recruitment. Status tracking built in. Complex quota requirements administered automatically by online survey system.

Results:
Typically difficult target audience contacted cost-effectively. Pre-structured, accurate data available.

Client:
Readers Digest

Challenge:
Online survey with customer database to minimise printing, postage and data entry/processing costs.

Solution:
Personalised email invitations sent to client's customers. Unique hyperlink contained in each invitation ensuring single-completion of survey. Visual stimulus easily incorporated, and rotations/randomisations handled by survey software instead of having to print different versions of mailed questionnaires.

Results:
A more time and cost-effective survey process.

Client:
ReachOut! A web-based service that inspires young people to help themselves through tough times

Challenge:
Website evaluation survey to assist the re-design and re-launch of the website (pro bono).

Solution:
Visitors to the website invited by a cookie-controlled pop-up invitation to participate in a survey regarding the look, feel and functionality of the site itself.

Results:
Over 1000 responses collected, at no cost. Information helped in the re-design of the website.