Virtual reality is either the future of marketing or a niche technology beloved by gamers, depending on who’s spinning it. So what do Australians think of VR: fad or future? Forward Scout shares its results… (as seen on Mumbrella) Continue reading “The reality of virtual reality”
How will recognition technology impact the future industry of market research?
Emotional (and behavioural) recognition is a new frontier in recognition technology. Continue reading “How will recognition technology impact the future industry of market research?”
Brands shouldn’t dump Facebook as users shrug off Cambridge Analytica scandal
Brands should be careful about jumping on the ‘dump Facebook’ bandwagon as Australians have largely shrugged off privacy concerns raised in the Cambridge Analytica scandal… (as seen on Mumbrella) Continue reading “Brands shouldn’t dump Facebook as users shrug off Cambridge Analytica scandal”